Gambling ads featuring Premier League managers, including and link alternatif autobet4d Frank Lampard, have been banned by watchdogs.
The ads, which appeared as part of a marketing campaign for betting giants , risked attracting children to gambling, according to the Advertising Standards Authority (ASA).
The first of two promoted tweets for the bookmaker in January and February featured two images of Eddie Howe, who took Saudi owned Newcastle to the Champions League.
The second tweet promoted gambling on which manager was most likely to get the sack under the headline ‘Ladbrokes next manager to leave odds’ and featured four other famous names – Frank Lampard, , and Gary O’Neil.
The first of two promoted tweets for the bookmaker in January and February featured two images of Eddie Howe, who took Saudi owned Newcastle to the Champions League
The second tweet promoted gambling on which manager was most likely to get the sack under the headline ‘Ladbrokes next manager to leave odds’ and featured four other famous names – Frank Lampard, David Moyes, Brendan Rodgers and Gary O’Neil
The ASA said: ‘We noted the ads included Eddie Howe, David Moyes, Frank Lampard, Brendan Rodgers and Gary O’Neil, autobet4d who at the time of publication were all current Premier League managers and would be well known to those who followed football, and in particular fans of the clubs they managed, including children.
‘We considered, based on those factors, that all five managers were likely to be of strong appeal to under-18s.’
The regulator added: ‘We acknowledged that the ads were targeted at over-25s, but, because Twitter was a media environment where users self-verified on customer sign-up and did not use robust age-verification, we considered that Ladbrokes had not excluded under-18s from the audience with the highest level of accuracy required for ads the content of which was likely to appeal strongly to under-18s.’
The ASA ruled that the ads were irresponsible and must not appear again.
In its defence, Ladbrokes said the first tweet did not direct consumers to the company’s website where they could place bets, and the tweets could not be accessed by users unless Twitter had accepted their age as being over 18.
Ladbrokes acknowledged that the second tweet was commercial as it contained market prices for the next Premier League manager to lose his job, and said it ‘inadvertently’ included imagery of the managers, which was contrary to its guidance and standard procedure.
The bookmaker told the ASA it has taken steps to ensure that such content will be reviewed more thoroughly to ensure compliance with advertising rules.