Karuda Express

Applebee’s has pulled its advertisements off of after the network ran a very light-hearted ad promoting the restaurant’s menu during live coverage of ‘s invasion of .

The ad aired Thursday morning after anchors Bianna Golodryga and Jim Sciutto provided viewers with updates on how Russian forces had attacked multiple Ukrainian cities, airports and military infrastructures.

As it prepared to enter a commercial break, the network aired a live picture out of Kyiv in which viewers could hear raid sirens blasting.  

While the solemn scene was being broadcast, the network played an Applebee’s ad promoting five boneless wings for $1 with the purchase of a hamburger as the Zac Brown Band’s hit song Chicken Fried played. The scene from Kyiv was still shown in the bottom left of the screen. 

‘We are deeply concerned about the situation in Ukraine. When we were made aware that our ad was placed in this manner, we immediately reached out to CNN to pause our advertising on their network,’ an Applebee’s spokesperson told Forbes journalist . 

‘It never should have aired, and we are disappointed in the actions of the network.’

Neither Applebee’s nor CNN immediately responded to DailyMail.com’s request for comment. 

Applebee’s has pulled its advertisements off of CNN after the network ran a very light-hearted video promoting the restaurant’s menu amidst its live coverage of Russia’s invasion of Ukraine

Applebee’s issued a statement to Forbes saying ‘when we were made aware that our ad was placed in this manner, we immediately reached out to CNN to pause our advertising on their network’

Despite having no control over the ill-timed placement of Thursday’s now-viral advertisement, Applebee’s was met with criticism on Twitter.

‘OH COME ON!’ slammed Mediaite editor Caleb Howe. ‘Further proof of my long-held theory that Applebees is the antichrist.’ 

‘A friend once yelled the opening lyrics of Smash Mouth’s “All Star” in a movie theater during a silent moment in a dramatic movie as a dare. This is worse than that moment,’ echoed radio show host Arash Markazi.

‘Might want to chat with CNN about your ad placement, @Applebees,’ Kentucky state Sen. Whitney Westerfield penned. 

‘Applebee’s couldn’t get a Super Bowl commercial, so they took the WW3 CNN slot. Savage,’ slammed Twitter user @VeryBlesseth.

Despite having no control over the ill-timed placement of Thursday’s now-viral advertisement, Applebee’s was met with criticism on Twitter

Twitter user Freddy Klondikes rushed to the network’s defense, saying: ‘What type of commercial would you prefer they play? They have to run ads to stay in business.’ However, he was shot down by a fellow social media user

‘Not now, @Applebees,’ wrote U.S. Navy Reservist Adham Sahloul, accompanied by a photo of the ad. 

Twitter user Freddy Klondikes rushed to the network’s defense, saying: ‘What type of commercial would you prefer they play? They have to run ads to stay in business.’ 

However, he was shot down by a fellow social media user. 

‘They don’t have to run ads. It’s on cable, so people who watch it are paying for it. Or they could choose to not run ads during more serious stories,’ wrote Zack Lackey. 

The Applebee’s ad aired as Russian forces swept into Ukraine early Thursday with a series of missile strikes. The airstrikes were quickly followed by a ground assault from the north, east and south.

The nation lost control of the Chernobyl nuclear site after Ukrainian forces waged a fierce battle with Russian troops. 

The Applebee’s ad aired as Russian forces swept into Ukraine early Thursday with a series of missile strikes

Ukrainian national guard were forming up on Kyiv’s streets Friday as they prepared to defend the city from a Russian assault, shortly before heavy gunfire and explosions were heard

People are seen gathering Friday in front of a damaged residential building at Koshytsa Street, a suburb of the Ukrainian capital Kyiv

Fearing a Russian attack, many of the capital’s residents have taken shelter deep underground in metro stations. 

Kyiv Mayor Vitaly Klitschko called on the city’s three million people to stay indoors unless they worked in critical sectors and said everyone should prepare go-bags with necessities such as medicine and documents. 

Ukraine on Friday is battling to keep control of its capital as U.S. intelligence warned that Russia is hoping a lightning assault on the city is the quickest way to end the war and hand control of the country back to Moscow. 

Ukrainian President Volodymyr Zelenskyy vowed that his military will keep fighting back and he ordered a full mobilization. 

He said 137 people, both servicemen and civilians, have been killed and hundreds more wounded since the invasion began. 

An Ukrainian infantry combat vehicle BMP-2 is pictured standing guard on the outskirts of Kyiv on Thursday

Two Ukrainian national guard are seen taking up combat positions on the streets of Kyiv, waiting for a Russian advance

A Ukrainian soldier sits by the side of the road in Kyiv after being shot in clashes with Russians, as another stands guard 

Tags:

Leave a Reply

Your email address will not be published.